E.A.T.O.W

Makeup Competition 2021

BEAUTIFUL ME





















Terms and Conditions

We are proud to announce our competition is taking place online and our finals will take place in person.

The winner and runners up will be announced on 7th NOVEMBER 2021.





YOU DO NOT NEED TO BE A MAKEUP ARTIST – WE REQUIRE YOU TO BE A LOVER OF MAKEUP AND CONFIDENT TO APPLY MAKEUP TO BLACK SKINS



Please register your entry at:


Cost of Entry: SEE STAGE 2



Stage 2: There is a cost £97.00 (but for a limited time E.A.T.O.W. is subsidising this and making it available for just £27) if you wish to participate to round two – be sure you definitely wish to participate there is no refund



The Theme

Please send ONE IMAGE ONLY of your choice:


This category is about creating a look for real women and is judged on your ability to bring out the subject’s natural features, as well as application and technique.



  • You will be creating a look for a special day
  • Designing an appropriate classic design that accentuates your model’ s style
  • Any age of model is permitted over the age of 16
  • Create a flawless, age-appropriate look
  • Application is key to produce a flawless finish
  • You’ll be judged on your ability and your skills in application and technique
  • THIS SECTION OF THE COMPETITON CLOSES ON 7TH NOVEMBER 2021

Entry deadline 7TH November 2021

Selection process 8th November 2021

Semi finalists interviews 12th November 2021

Finalist announced 15th November 2021

Filming takes place 28th November 2021

Winners announced 29th November 2021



Stage 1. Free - Apply for the quiz, scores over 80% are offered the opportunity to do stage 2 -


Stage 2. Payment required £250.00 – Upload your work and wait to be contacted GOOD LUCK-


Stage 3. Selection process best 40, see dates above -


Stage 4. Semi-finals interviewed by judges on zoom, see dates above -


Stage 5. Selection process best 8, invited to London for live finals, see dates above -


Stage 6. LIVE finals with E.A.T.O.W JUDGES at Errol Douglas Hair Studio on 28th NOVEMBER 2021


Stage 7. Winners announced on 29TH NOVEMBER 2021



NOTE: The finals will be shot and streamed to over 2million viewers across Africa with our production partner ABC -



Rules of Our Online Competition

Cost of entry: PAYMENT REQUIRED AS STATED ABOVE IN FULL

Please send ONE IMAGE ONLY of your choice: if you decide to pursue the competition

Only apply if you agree to adhere to the following:



Be in London for the finals taking place in Knightsbridge

Be available for 24 hours for the finals

Be reasonable for your own expenses including accommodation & travel etc

No refunds – entry can be rolled over to the following year

Images must be shot from a mobile phone to participate

Must be 21 and over

Must have access to Zoom

Able to work under pressure

Team player

Speak English

Provide a positive covid test

Sanitize all brushes & equipment- in the presence of our team or judges on the day

Be confident to do makeup on black skin

Do not need to be a makeup artist

Must be a lover of makeup

Must understand hygiene, health & safety

Wear plain black outfit to the finals

Be prepared to sign our disclaimer once on site

Arrive to the finals with PPE: if relevant at the time

The above is Subject to change


NB Please also note if COVID RULES are in place, we will review the situation and possibly hold the finals online