With over 30 years’ experience in the makeup industry, Eryca Freemantle has successfully carved out a career as a leading expert, diversity specialist, educator, public speaker, and conscientious businesswoman. As a Black woman Eryca has played a key role in influencing the makeup, health, and wellbeing arena to rethink their strategies on inclusion; her most notable campaign being the creation of ‘Embracing All Tones of Women’. Outside of the makeup industry, her interest in education has seen her appointment as a governor for a prestigious school in England as well as being an ambassador and life coach for the Princes’ Trust. She is a former adviser to London College of Fashion.